Icon Star Allu Arjun's Pushpa is all set for a grand release on December 17. Even though it is carrying a huge buzz in the South Indian market, the film is reportedly failing to garner any attention in the North Indian circuit. Apparently, no buyers have shown interest in acquiring the Hindi rights of this movie.

According to the sources, Allu Arjun's father Allu Aravind has decided to rescue it by distributing the Hindi version of this movie. It is heard that Aravind is holding talks with some of the distributors in North India and is planning a wide release for Pushpa over there.

Aravind has experience in bankrolling Hindi films in the past and thus, it will not be a huge task for him. Meanwhile, the makers have started promoting the film heavily for the last few weeks. Until now, three songs were released and all of them garnered a terrific response. Directed by Sukumar, Pushpa features Rashmika Mandanna as the female lead.