The streaming platforms are trying their best to catch the attention of movie lovers by increasing their subscriber base. Not just focusing on bringing new and unique content, the streaming service is also focused on attracting audiences by roping in stars as brand ambassadors.

Recently, Disney+ Hotstar roped in Ram Charan as its brand ambassador. Now, it is the time for Sony LIV. The streaming service reportedly roped in Rana Daggubati as its brand ambassador. Rana is going to promote the app's content in the South.

The shoot of the ad commercial is reportedly taking place in Hyderabad today. However, there is no official confirmation on the same.

Sony LIV team is actively looking at increasing their subscriber base down South by launching a series of interesting films as well as shows.

More details on the same are awaited.