Stylish Star Allu Arjun is busy with the shoot of his next film Pushpa. Sukumar is the film's director. Rashmika is the film's female lead. The film unit confirmed that the movie will release in two parts. The film's first part will hit the screens during Christmas.

Allu Arjun is planning to attempt an experiment with the film by promoting the movie aggressively in Mumbai. Allu Arjun wants to send the message very clear that the film has a pan-India approach. This will be Allu Arjun's biggest release in Hindi and he wants to spend some time in Mumbai, promoting the movie.

Allu Arjun is going to experiment by promoting the film in an aggressive manner. The film is produced by Mythri Movie Makers. Devi Sri Prasad is the music director. Fahadh Faasil is the film's lead antagonist.