Aha is the first OTT platform in Telugu. With noted producer Allu Aravind and few other bigwigs as founders, everyone was sure about its success and also expected that the streaming service would do some wonders.

But without attractive content, Aha is lagging behind to compete with other OTT platforms. Aha is suffering from low returns on investment and web content is not quite exciting to attract audiences. So, Allu Aravind is mulling over various strategies to make it a profitable venture. With a view to make it possible, the senior producer is making some serious attempts.

Allu Aravind has directly contacted some filmmakers of Tollywood like Krish, Harish Shankar, Maruthi, Chandra Siddhartha & Nandini Reddy. They were tasked with the responsibility of finding out some great scripts. Aha team is ready to accept some interesting stories from these filmmakers or from their assistants. The platform is likely to come forward and produce stories from these directors. Some young filmmakers and assistant directors also may get a chance.

On another hand, Tollywood sensation Vijay Devarakonda is backing Aha is all possible ways. So, Allu Aravind is designing some strategies to take the help of these young and budding stars to improvise the content on Aha. It remains to be seen how the new team of star directors will help Aha to put it on a successful track.