We have strongly believed in the fundamental of going for strong promotions in order to influence the fate of a movie at the box office. The general belief is, the film is going to score success if promotions are good. However, can you believe that one non local film has garnered a whopping collections with zero promotions? Here are the details.


The recent Hollywood release ‘Joker’ has struck jackpot. There was no ad in the television, no poster hungama, no hoardings, no press meet and trade sources reveal the film has collected a mind boggling 35 crores. Question is, how did ‘Joker’ do that? Which segment of audience got to know about this movie and who went to watch this movie?

Well, our investigation has revealed that many got to know of its release only through internet and among the audience segment, many youngsters went to it. So, this movie has proved that just because of heavy promotions people will come to theatres is a myth. ‘Joker’ has Joaquin Phoenix in the lead along with Robert De Niro while Todd Phillips is the director.