Right from conceiving an idea to shaping it to a story and then to create a film out of it is an extremely stressful process and it takes a huge toll on the creators. Ironically, this is just one part of it. The real challenge comes when they have to get the film to release and make efforts to take it to the audience in the maximum way possible.

Given all this, you can imagine how tough it is for the producers. In this regard, a breath of relief came to them in the form of the digital giants Amazon Prime and Netflix. In the recent times, these two entities have been shelling out quite a premium to buy some movies and this landed the producers in the safe zone.

However, the latest update indicates bad days are ahead for the Tollywood folks. Buzz is that Prime had a bitter experience when the viewership for movies ‘Saaho’ and ‘Sye Raa Narasimha Reddy’ was alarmingly low. With this, they are now working on changing the strategy of taking movies. Sources say they are now preparing to buy movies at throwaway prices and also come up with a clause in terms of the viewership. If this be true it is going to be a hard time for the Filmnagar folks.