Ala Vaikunthapuramlo is definitely one of the most-talked about films in Telugu cinema in the recent times. The Allu Arjun and Pooja Hegde starrer, which is directed by Trivikram Srinivas, is hitting the screens on January 12, on the eve of Sankranti. Songs composed by Thaman SS are going viral already for all the right reasons.

It is known that Allu Arjun has good market in neighbouring industries too. His film Sarraionodu, which is dubbed into Hindi, has highest number of views in YouTube and no other film could beat his record. Alos, he is called Mallu Arjun by his fans in Kerala. So the makers are banking on Malayalam collections, distribution and other rights too.

Well, as per the latest information, it is said that the Hindi rights of the film have got sold at Rs 19.5 Cr deal and it is definitely not shocking or surprising, because the craze he actor has is huge.

Also, the film has Tabu and Pooja Hegde, who have good market in Bollywood too. Besides them, the film has Jayaram, Murali Sharma, Nivetha Pethuraj, Sushanth and others in key roles.