Mega Power Star Ram Charan is getting ready to show his power on Sankranti with high voltage mass action entertainer Vinaya Vidheya Rama directed by Boyapati Srinu. Cherry is romancing Mumbai hottie Kiara Advani in the film which is releasing in a grand manner on Jan 11.

Now trade analysts say Vinay Vidheya Rama should collect a whopping Rs 150crs to become a blockbuster at the box office. The film did more than 90crs pre-release business with theatrical rights. Many feel unless until the film gets more than 150crs, it cannot be termed as a hit. Analysts say unless until the film gets a blockbuster talk right from the first show, it is difficult to enter into the safe zone.

Already the filmmakers are trying to promote their film as a complete family entertainer. They changed their promotions style after getting reports that the film resembled an out and out mass action entertainer. The makers released new posters of Cherry and Kiara in a romantic manner. Vinaya Vidheya Rama stars Eesha Gupta in a special song, Prashanth, Sneha, Aryan Rajesh in key roles and Vivek Oberoi as an antagonist.