The quantity of movies which are being made in the Telugu Film Industry right now is so high that every Friday you can see at least two to three releases happening and competition getting tight. On the other hand, the business of cinema has also changed and the maximum run time in theatres is hardly two to three weeks.

Given that, what would you do when your film is doing very well and yet it has to be removed in order to make room for the new arrivals. This is the situation happening in the market right now. The two movies ‘Goodachari’ and ‘Chi La Sow’ are actually doing well and their collections are still going strong but here comes the twist.

Due to the arrival of the much hyped ‘Geetha Govindam’ featuring the radical stud Vijay Deverakonda, the theatres are not there and the analysts predict that if the film gets positive talk then these two will fade into history. Only if ‘Geetha Govindam’ movie gets negative talk the other two have slight chance of regaining their theatres. Sad but true!