Whilst you are in the midst of a creative project and the response to it is quite positive it inspires you to come up with an extension or another edition. This happens very commonly in the entertainment industry and when you decide to do that, you would do it in a bigger and better way. The focus now is on the reality show ‘Bigg Boss 2’.

The show has reached midway and it has been declared a unanimous success looking at the TRPs and viewership ratio. And here comes the other evidence. After so many episodes also, new brands are entering the show and are putting pressure to telecast their ad. This has become the most popular show for the home audience.

As a result, the new brands are willing to shell out a premium to ensure their ad is shown. The organizers of the show are saying a major credit for that goes to the host, Natural Star Nani because he managed to grab attention with his spontaneity and control. His contribution is more than 70 percent for this success they add. With this, the organizers have decided to go for the next season with bigger stars.