Irrespective of which field you are in, in case you are a celebrity the most important and integral part of your life today would be presence in social media. The amount of visibility and reach that social media gives you cannot be obtained by any other medium. Even someone like living legend Amitabh Bachchan keeps himself busy on it.

However, one hero in the Telugu Film Industry doesn’t seem to believe that. He is none other than the radical stud Vijay Deverakonda. It is known news that recently Vijay has launched his brand of apparel called as the Rowdy app and sharing his thoughts, he reportedly mentioned the basic objective of social media is to interact with fans.

Now that his app is up and running, Vijay reportedly mentioned he doesn’t find any need to hold a social media account. Whether he was saying it on a lighter note or whether he means it seriously, if Vijay Deverakonda leaves social media it would be a big blow to the likes of Facebook, Twitter and instagram. His app will become a blockbuster hit though.