It is a common phenomenon among the film celebrities to come up with alternative businesses apart from their main profession. While most of them prefer to invest in real estate, few others like to get into hotel and food industry. This club is now being joined by the hot stud Vijay Deverakonda but then his field is going to be different.

Well, Vijay is getting into apparel line and he is introducing his brand of shirts known as ‘Rowdy Brand’. The other business syndrome exists since long and it has picked up a lot in the recent years. Hero Sundeep Kishan came up with ‘Vivaha Bhojanambu’ restaurant and it is doing very well now. Class hero Sharwanand had a coffee shop named ‘Beanz’.

Similarly, lover boy Tarun once had a Pub named ‘On’. The sweet Punjabi Lassi Rakul Preet Singh owns the Gachibowli franchisee of the fitness center ‘F45’. One can never put ‘King’ Akkineni Nagarjuna aside for his ‘N’ group of hotels. Now, Vijay Deverakonda is also getting into this segment so let us see how the audience will receive it.