We have often mentioned about how having a good movie and strong publicity alone is not sufficient, one needs to know how to position it for release. This is something the razor sharp brained Daggubati Suresh Babu is a master of. His business strategies in cinema world have always brought him large profits.

This time, he has repeated the act again with a small budget flick. This is ‘Ee Nagaraniki Yemaindi’ which has been helmed by Tharun Bhascker of ‘Pelli Choopulu’ fame. For starters, the film has all new faces and the entire movie has been shot with a shoestring budget. This only means the selling price, satellite rights, theatrical rights are going to bring table profits.

And here comes another masterstroke. Suresh Babu has ensured the film is releasing this Friday when there is hardly any movie to compete. Though other releases are there, he has ensured the attention stays on this film and since it is a youth oriented flick, the response would be good. All in all, time for Suresh to smile his way to the bank.