You might have a great film on hand with a good slice of branded cast and some backup in terms of release, however, if you do not know how to position your film in terms of release, all your efforts will go down the drain. The Telugu Film Industry has seen quite a few deserving movies which have bitten dust at the box office due to that.

Now, another movie is going through that same phase. We are talking about the latest release ‘Sammohanam’ featuring Sudheer Babu and the royal Hyderabadi beauty Aditi Rao Hydari. The film has been helmed by the super talented Indraganti Mohanakrishna and right from the first day first show, it evoked a hit talk.

But then, the analysts are saying if the film had come in summer holidays it would have rocked the box office. Now, it is school time so students and parents would not be in the mood to come to theatres and watch a movie. That is why, in first week family audience didn’t come to the theatres not just in domestic market but even in the overseas. Since it has good word of mouth publicity, if they patronize it would pick up.