It is absolutely important to have a strong publicity campaign prior to the release of your film because the more you are able to take the film to your target audience, the higher are the chances of its success. However, all this is possible only when you have the right kind of strategy and clarity as to whether this would fetch results or not.

Supreme Hero Sai Dharam Tej has been going through a very lean phase in his career and he is now arriving with the movie ‘Tej I Love You’. This is one film which should have been pushed in the strongest manner possible but the route taken by Teju is raising eyebrows. Apparently, Teju is currently on a tour wherein he is visiting temples and other holy places.

Many feel the very purpose of the tour is not getting solved because they need to target the youth. Given the fact that the film is coming at a very tight juncture due to other releases, the tour is adding only negative weight to the buzz. Now, it all boils down to the content and the word of mouth publicity when the film arrives on July 6th.