There are no two words when we say sentiment rules the roost in the cinema industry and the reason being, the success percentage has been high when it has been followed. Having said that, it is also true that sentiment alone doesn’t work, each film needs to have the right kind of content and sentiment catapults the success factor.

Supreme Hero Sai Dharam Tej has been reeling under a series of flops despite having a good start in his career. He is now arriving with the movie ‘Tej I Love You’ which is a complete romantic entertainer. The film has gone through a series of dates for the release and now it has been locked for release on July 6.

Apparently, the makers are following a sentiment that mega hero movies have done really well when they released in July. While that factor can be considered, the rationalists feel content is much more important this time because what Sai Dharam needs is a substantial hit and not a hit due to external advantages. Let us wait for the release and decide.