You might have a very promising film on hand with interesting storyline and good chance of success at box office but then it all has to be packaged and presented well to the audience prior to release. It is here that the posters, teasers and trailers come into effect. Any negligence in that will prove fatal to the film’s success.

The new movie ‘Ee Nagaraniki Emayyindi’ is preparing to take the litmus test at the box office and the pre release promotions have begun. As part of that, the posters have come out and it must be said that they are very disappointing. Many are saying the Poster is not that appealing and it looks as if they have been designed in a ‘take it for granted’ fashion.

It appears the team thinks just because Tharun Bhascker is the director people will accept it because of the craze for his earlier movie ‘Pelli Choopulu’. Just posters from different camera angles have been taken and no emotion is getting generated. There is no excitement and overall, the poster is a failure. On the bright side, the title is exciting and maybe things can change with teaser, trailer and other promotion material.