Just like there is a favorable season for crops and other products, there is also a particular season for the cinema industry wherein certain flavor of titles gets lot of attention. The Summer season is the most lucrative for the cine folks because the audience is in holiday mood and even an average movie can race to become a hit.

In the Telugu Film Industry, the summer season is apt for commercial family titles. That gets a particular mileage due to the patronage received from the family audience. It has been proved many times with different heroes. The same culture holds a good impact especially during festival times also.

Of course, some exceptions are always there. A movie by the name ‘Sravana Maasam’ came with a lot of expectations but it became a dud. Yet, if the movie is reasonably good with family title people will come. Recently, ‘Ammamagarillu’ got divide talk on release day and now it has become hit from above average range due to summer season.