The Telugu Film Industry is currently going through a transformation which is good for the circuit. From a routine template masala potboiler system, a new wave of filmmakers has entered the industry and they are coming up with innovative ideas and concepts. Given that, the requirement of stars is slowly reducing.

One such young talent is Tharun Bhascker who shot to fame with the movie ‘Pelli Choopulu’ featuring the hot stud Vijay Deverakonda. It has been a while since that movie came and now after a brief hiatus Tharun is arriving with yet another movie and here is the interesting part. The film has been titled as ‘Ee Nagaraniki Emaindi’.

Incidentally, this is the starting line of an ad which speaks about pollution and became quite popular among the cine buffs. Secondly, Tharun has gone in for a set of new faces, four in count, as the lead and each individual has a very different and contrasting character. Well, this sure sounds like a very different treat from this young talent.