The moment negative word of mouth begins at the first day first show of any movie, it becomes extremely difficult for the film to rise up. The impact and damage is more when it is a big star movie since crores are involved in this. It is here that the real mettle of a hero comes out to repair the situation.

The recent release ‘Naa Peru Surya’ featuring stylish star Allu Arjun opened to divide talk and after watching two big hits in the form of ‘Rangasthalam’ and ‘Bharat Ane Nenu’, the audience did not have the appetite to digest something message oriented and heavy. As a result, the collections started seeing a dip.

Despite all this, at the end of the first week, the film has managed to earn a net share of Rs 46.5 crores while the gross is Rs 76.7 crores. The analysts are attributing this purely to the stamina of Allu Arjun. They are expecting the full business run to be complete by this week so they call this a fair business amidst bad weather.