You would have realized by now that the TV news channels which are functioning treat media more as a business than bringing the truth to the common man. In the over urge to garner maximum TRPs, the news channels have been deviating from the main truth and focusing on sensationalism than anything else.

This was clearly evident in the Sri Reddy-Power Star Pawan Kalyan issue. True to that, Pawan has been coming up with a volley of tweets everyday targeting the main news channels. Meanwhile, Tollywood is expressing solidarity by coming up with initiatives which clearly indicate they are going against the media.

According to reports, the Tollywood biggies have decided that from now on, there will be no movie ads given to TV news channels. Instead, for entertainment channels, there would now be more of these film ads. It now remains to be seen whether the media folks will take up this issue with the concerned and strike a deal or not.