Once you set a benchmark for yourself as someone you either take it to the next level or stay at that level but you never lower yourself because that would be quite damaging. In the film industry, there are few filmmakers who have created a niche for themselves with their movies and hence they must not disappoint at any given point.

In Tollywood, one such person is the wizard of words Trivikram Srinivas. Over the years, he has made his own brand by emerging as an intellectual filmmaker who knows how to create the perfect family recipes for the audience. But in the recent past his set of works have revealed Trivikram seems to be in a shell of sorts.

The latest from him happens to be the ad on IPL cricket tournament featuring young tiger Junior NTR and those who have watched it say it still carries those traces of outdated stuff. Well, it is about time Trivikram gets his act together because he is unable to deliver on his next, things are going to be very tough for him.