Whenever a film related event or a press meet happens you will see only those media folks who hail from the local electronic, print and web media. This is the case even with the big budget Bollywood flicks but can you imagine one south Indian film having only international media.

Well, this has happened now with the movie ‘2.0’ featuring Style Samrat Rajnikanth and the charming star of Bollywood Akshay Kumar. It is known that the film is having its audio release function in the world famous 7-star hotel Burj Dubai in Dubai. Now, here is another interesting update.

It is heard that representatives from international media were flown in at their own cost and the likes of BBC and other premium channels are part of the invitees. It is also heard that the makers are spending a whopping 15 crores just for the audio release. That way, the promotion is on par with Hollywood movies.