You would notice this fad in the cine circuit wherein one bumper blockbuster becomes the recipe for many small time movies to use it. The same is happening with the magnum opus Baahubali 2. From the time it arrived, it’s name is being taken everywhere.
Now, it is being used not just in film dialogues but also in the titles. One such movie which is currently rocking the Bhojpuri market is Bitwa Baahubali 2. This has Ajay Dixit as the hero while Archana Singh is the heroine.
It is a regular masala potboiler but it cashed on the title which is working in its favor. Buzz is that it is a C-Grade cinema but still the response to it has been quite nice thanks to the title. It would not be a surprise if we see more of such titles in the future.