Your shot at having a successful promotion lies not just in creating visibility for your cinema but also in the innovation to make it interesting and entertaining. The trend began in Bollywood and now it has spread to Tollywood as well. The latest film to adopt that is Kesava.
This has the vibrant hero Nikhil Siddharth along with the elegant cutie Ritu Varma. As part of promotions, Nikhil gave an interview to the NTV channel and the concept was quite entertaining. Well, it has to do with a frustrated TV anchor’s incident which happened few years back.
It is popular even today and many keep watching it on Youtube. Based on that, comedian Raghava also did a skit in the super hit TV show ‘Jabardasth’. Now, the same was used by Nikhil and the anchor and it must be said that it was a rather interesting treat for the home audience.
