You might be surprised to know this but then the pulse of the audience has become so unpredictable that even a film gets a good talk, you cannot rest till it reaches a magical figure at the box office. This requires constant publicity and push from the makers.
In continuation to that, the latest release Guru is preparing to get a push. The talk is very good and the first weekend showed some superb collections. However, only if it continues the same momentum for two weeks it would become a blockbuster.
As such, the film has the potential and there are no external threats as well but the cine pundits suggest it would require a push from today because weekday collections are crucial to get into the blockbuster zone. The good side is, family audience got connected so that would be a flood of collections.