Imagine you are eagerly awaiting for something or someone with a very happy intent and it is taking its own sweet time to come to you, what happens. The first stage is impatience followed by frustration and eventually anger. This obviously leads to rise in blood pressure.
Currently, the tough taskmaster S S Rajamouli has become responsible for building BP to the cine buffs. Apparently, he has locked the trailer release for March 16th but before that he is enticing everyone by showing slight glimpses of the movie.
By giving a sneak peek of such frames, he is increasing the anxiety levels among public. This inturn is leading to more expectations from the movie. This is a very different and unique strategy Rajamouli is following so the end result will reveal whether it is the right move or not.