The film industry is one place where creativity and imagination rules the roost and interestingly, it is not just for the creation of films but also for their collections. Many a times we have noticed how the producers and fans keep exaggerating the collection figures just to prove a point.
However, if all goes well they can no longer play such games. A company called Comm Score has entered into an agreement with PVR cinemas and as part of that, they will provide real time collection data. PVR has 562 screens across 48 cities in India.
If this works out across the nation and that too in single screens and other multiplex groups, the fake records cannot be revealed and exact figures will be out. This does sound like the best way forward but it has to be seen how supportive the film fraternity will be.
