You cannot underestimate the power of social media and the impact it has on the consumer market. At the same time, having a celebrity come forward and say stuff about a product on social media acts as a catalyst. But there is also another side to the coin.
A new business has emerged in the Twitter market wherein a celebrity charges a fee for tweeting or retweeting about a product. While that is fine, it is the expenditure on this format which is raising eyebrows. Many celebs are getting in the range of 3 to 6 lakhs per tweet.
Point is, is it really worth spending so many lakhs? Will the followers seriously get convinced with that tweet? Those who feel brand recall is important they can spend a certain amount but expecting business out of it is not being wise. This is some food for thought folks!
