You can have the best of movies on hand and it may have got the best of talk from the viewers but do not be surprised if the film fails to work at the box office. Such things are a common sight in Tollywood and it appears that one movie is experiencing that right now.
We are talking about the recent release Appatlo Okadundevadu. The film has got very good talk but as per collection reports, it didn’t reach expectations. There is not much of momentum at the theatres. Normally, with this type of talk the theatres should be full.
The relieving part is, theatres got extended for another week. As per trade analysts the main reason this film is not working is lack of proper publicity. The team didn’t get into any proper pre release mechanism and hence a wonderful film is now paying the price.