Though cinema is a creative field you can attribute the term ‘herd mentality’ as well because the moment a particular concept becomes a hit, a flood of movies are based on that theme until the audience gets vexed with it. This is quite common in the Tollywood circuit.
Currently, the one genre which has lost its craze is horror comedy. In the recent past, many ghost movies came with a touch of humour and almost all of them flunked. It was the movie Premakatha Chitram which gave a turning point and it became a trendsetter of sorts.
After that, many movies came like Geetanjali Nayaki Devi including the latest Intlo Deyyam Naakem Bhayam but out of them, just one or two of them worked at the box office. The reason being, a lot of predictability came in the storylines and viewers got bored of repetition.
