In the last two decades, the overseas market has become a key component for Tollywood revenue and if you are making a film, it has become imperative you consider the taste of the NRI audience and shape your product. The focus area is usually USA.
Normally, it is the Tollywood folks who do whatever it takes to get their film maximum release in overseas but when they themselves come seeking that movie, it is a very good sign. This is happening now with the movie Vangaveeti.
Reports reveal a lot of enquiries are coming for this movie especially from US and other countries like UK, Australia and Gulf. The reason for this sudden spike is the hype behind the film and the trailer which got unveiled yesterday on the eve of Gandhi Jayanti.