Reading the headline might make you raise your eyebrows because when a heroine is around, it is the men who keep ogling at her and not vice versa. But in this context, the men we are referring to the heroes. Normally, for any starlet to sign a project, she has certain parameters.
First in the list is who is the hero and what is his market value and success graph. If such things are fine then comes issues like remuneration, her role and how many days. But there are also another type of heroines who go ahead and give their yes by just two things.
They see the success quotient of the hero and whether that aura is there in him to pull the crowds. If they are present, heroines will take a plunge into the project even without listening to the script properly. Perhaps another tempting point for few of them would be the director too.