There was a time when the business of cinema was calculated based on the full business run of the movies in domestic market. However, the last decade has changed the dynamics and even overseas box office has become an important component in deciding how much the film has collected.
In fact, movies are also being made in such a way that the taste of the NRI audience is met. Despite that, the fact remains it is not easy to win the overseas audience especially those in the USA. The entertainment quotient has to be very powerful with nice family touch or else that’s it.
This is no big mystery because the environment in US and the type of Hollywood movies they watch, the NRIs would expect something with nativity and believability. So, if you end up coming with a mindless masala potboiler you are bound to bite the dust at the US box office. Make a note folks!
