Whenever a big film is geared up for release in Tollywood, the pre release business it makes becomes an important factor for its success. Allu Arjun’s latest project Sarrainodu’s audio released recently and the trailer has been gaining much attention as it is touted to be an anticipated release this summer.
Most of the Telugu films these days are banking on overseas collections and many Indian film distributors are buying the film and re-selling it in overseas market. As per sources, the overseas distributors talk for Sarrainodu has been mixed and not many people are coming forward to buy the film. The main reason for this is because of heavy action episodes and lack of family entertainment elements in the trailer. Apparently, they have asked the distributors to make a new edit featuring some of the family elements of the film so that it might attract better business.
Most of the Telugu films these days are banking on overseas collections and many Indian film distributors are buying the film and re-selling it in overseas market. As per sources, the overseas distributors talk for Sarrainodu has been mixed and not many people are coming forward to buy the film. The main reason for this is because of heavy action episodes and lack of family entertainment elements in the trailer. Apparently, they have asked the distributors to make a new edit featuring some of the family elements of the film so that it might attract better business.
The overseas distributors have a big reason for this request because with the recent debacle of Sardaar Gabbar Singh, they want to play safe with the risks involved in buying a heavy duty flick!
