This is nothing less than a shot in the arm for the ailing Tollywood circuit which doesn’t really run on great profits. The recent announcement to increase the daily shows in theatres from four to five is actually a welcome scenario. Currently, the state of Telangana has got this option which is a good thing.
The idea being, by having five shows in a day, the theatre owners have the option of accommodating two movies on the same day and split the shows between both. This would also mean the small and medium budget flicks when they arrive in multiple numbers get their share of theatre space.
This is just the first phase of implementation and the industry is positive that the response is going to be very nice. While it is happening in Telangana state, the focus has shifted to Andhra Pradesh as well. Reports reveal this is going to be implemented in AP also very soon. This should cheer up the cine buffs.
