The generosity of social media is such that each one of us can come up with something creative and upload it on the web. You are already seeing the flood of short films that are taking over the YouTube channel. But despite all this, there is always a special place for products involving celebrities.
You are aware that recently a music video came up which featured the Greek God of Bollywood Hrithik Roshan and fashionista Sonam Kapoor. This was a song crooned by Yo Yo Honey Singh and it was a remix of a yesteryear chartbuster ‘Dheere dheere se…’. Sources reveal this video cost a cool Rs 3 crores.
It is heard that Honey Singh spent Rs 1.5 cr while the music company gave 1.5 cr. This is the making cost including remunerations. As such, it would take a long time to recover. During the 90s, a lot of demand was there but now it is not so. But this video was made just out of passion. Buzz is that Honey thought it would work like ‘Kolaveri di’ but still it is in recovery mode only.
