You are well aware that promotion is very important for any film to get the right kind of attention and there are many methods of doing it. While innovation is the key, sometimes few teams take some radical measures to create a stir among the cine buffs.
Recently, the Bollywood film Saala Khadoos opened to an overwhelming response and the impact was same even for the Tamil version. This has the chocolate hunk Madhavan in the lead and the latest is, he came up with a video that is catching a lot of attention.
Apparently, Maddy wanted to appear drunk for one or two scenes and to get it right, he ended up having the local vodka. That spunk his head big time and it was a scene to watch. Well, all this alcoholic drama has now become part of the post release promotion video and adding more to the film viewership.
