Once you become a producer, no matter how much money you have, your first priority is to recover the investment you make for a film. In this regard, you will only go for a tried and tested route than anything else. But one mighty producer made a sacrifice of sorts which paid him richly.
He is none other than mega producer Allu Aravind. Though he has many bankable heroes in his camp who have a strong stamina at the box office, he trusted natural star Nani who has been going through a string of flops. Aravind also brought in director Maruthi.
With this team, he made Bhale Bhale Magadivoy and his sacrifice has paid rich dividends. The film became a very big blockbuster in terms of its investment and returns. This move by Allu Aravind has also increased the confidence of many small and mid range producers.