As audience, if you are to think about watching a movie it depends on how well a film has been able to get your attention prior to its release. This inturn depends upon the kind of promotion and publicity that is made. While publicity is mandatory, it also matters as to how you are doing it.
Films that adopt innovative methods of publicity have often succeeded in pulling the crowds and this is exactly what one movie is doing in Tollywood right now. We are talking about the film Ee Cinema Superhit Guarantee and right from the word go, the team has been coming up with creative stuff.
This time, they have come up with a new poster announcing the increase of theatres and even the script chosen for that is entertaining. Reports from different centers reveal the film is striking a chord with the youth audience in a large way. A success to this movie would be a very good motivation for other small budget flicks as well.