In the new age cinema, in-house branding has become an important component and there are certain brands which really add value to movies. In Tollywood, one famous brand is Kalamandir. All these years, Kalamandir has been offering its support in various forms.
As a result, the tinsel town has taken Kalamandir for granted. Instead of asking for their approval, the small to medium to high budget movie makers are already including Kalamandir brand name as their partners and then approaching the management.
In fact they are literally updating them about including them and sometimes they are also requesting for some small place in their hoardings. That way, the garment house Kalamandir has become more of a branding requirement than anything else.
