The comedian turned slick and macho hero Sunil has been making careful steps in choosing films which are coming his way. His latest film Krishnashtami is touted to be an action comedy flick and produced by ace film personality Dil Raju- who definitely knows the market conditions and the way a film should be promoted for maximum returns!
Just like how it is said that more than the film’s content, is it the release date which makes it even more viable- Dil Raju seems be quite clear in this regard. While every big film is queued up for Pongal 2016 release in January, Dil Raju has reversed his plans by choosing Christmas and New Year Eve season to be the ideal time for Krishnashtami’s release. The main reason for this change is to get hold of maximum number of screens to ensure perfect business.
This means that Krishnashtami festival would be celebrated in theatres on the eve of Christmas and when everybody around is getting into the holiday slumber. It is indeed a wise move by Dil Raju in the production front.
