The first fundamental to create the right vibe among the people about a movie is to promote it in the right manner. At the same time, you must bear in mind that an overdose of promotion is also not good. It has to be done in the right proportion or else the expected result cannot be achieved.
That seems to be the case right now with the latest release Raju Gari Gadhi which has been helmed by the noted anchor Ohmkar. The film marks the debut of his brother Ashwin as the hero. Going by the collection reports, it has been revealed that more than the movie, the promotion is good.
Among the multiple releases which took place, Raju Gari Gadhi has reportedly opened to a reasonable response. However, due to the biggie Kanche effect, it has suffered a blow. The trade pundits say positioning is the problem for this movie else it would have fetched better numbers than now. But the promotion has scored full marks.
