Are you selling a commodity or service? Then you need to tap few clients from the film industry. Point is, if your client has got some film celebrities then this is bound to add a lot of brand value to your entity. From their end, the film industry looks at the best deals in terms of food and accommodation.
In that aspect, it is now being heard from filmnagar circles that the ‘Oyo’ group of rooms is causing a major impact. Apparently, the ‘Oyo’ brand is giving away double bed AC rooms for just Rs 1000 and that too with free wi-fi and complimentary breakfast. With this, the rest of the hotels are facing a really tough time.
Usually, cinema people will also take service apartments for few months but now they are going for Oyo. Some of them are also taking monthly packages so that way it is working out for them in the long lease format. All in all, they are saving good expenditure and Oyo is increasing its brand quotient.
