The dynamics of business in the entertainment industry runs with a rather conventional formula. For starters, the success track is important and the next important thing is the trust factor on the hero and director. At one stage, the name becomes so pivotal that just having it would be sufficient to do business.
In Tollywood, two names have become hot properties for buyers. They are director Maruthi and star writer/producer Kona Venkat. Whatever their projects are, just their name is sufficient for buying the movies. On the other hand, the duo doesn’t give their name just like that.
Only when they are fully involved they give their name for any project hence that brand has come. As a result, before their film releases, table profits are coming to the makers. Recently, Maruthi scored bumper collections with his movie Bhale Bhale Magadivoy while Kona is arriving with his production venture Sankarabharanam.
