There are many aspects of branding which are required for the success of a film and a crucial one among them is the cast. There are many times really good subjects fail to appease the audience or the buyers due to lack of established stars. Keeping that in mind, two films have implemented this formula.
The magnum opus Rudramadevi is banking strongly on the mass appeal and crowd pulling stamina of stylish star Allu Arjun. He has become the frontal face for the film’s campaign. On the other hand, King Akkineni Nagarjuna has reportedly joined the new project Size Zero wherein he is doing an important special role.
Incidentally, both the films have the awesome beauty Anushka as the protagonist but the fact remains that without a strong star hero, the business is not happening. Well, the ultimate objective is success at the box office and if it takes a big gun like Nag or Bunny to make it happen then so be it.
