Once you step into the entertainment industry you need to remember that the only way to be in limelight and gain mileage is through proper channeling of the publicity. There was a time when people thronged to the theatres to watch the films but today it is the films which have to rush to the people.
And even the big budget and big star flicks are no exception to it. It has become very important to grab the attention of people. For that, different marketing strategies are coming up and here is one such campaign. S/O Satyamurthy is the new movie featuring stylish star Allu Arjun in the lead.
This is helmed by the intellectual genius Trivikram Srinivas and as part of the pre-first look release they also came up with an interesting contest by asking the public to guess the other characters in the film looking at the poster. This has struck the chord rightly and by the time the film has its audio launch on March 15th, enough buzz would be created. That way, the real stunt is proving to be the best publicity stunt.
