Star heroes or music directors setting a trend is common but a director setting a trend is very rare. Perhaps the likes of Dasari Narayana Rao, K Raghavendra Rao, Ram Gopal Varma are those few who have redefined filmmaking. But now, a brigade of young filmmakers is coming who are setting their own trends.
Till recently it was director Maruthi’s season. He has been coming up with saucy comedies for youth and masses. With this, Maruthi became a brand and soon few films followed with a prefix ‘Maruthi Presents’. Distributors used to come forward to buy the films with this tag at high prices and heavy openings were seen in theatres.
Now it looks like that place has been taken by Sampath Nandi. His brand seems to have taken over from Maruthi after the latest release Galipatam. The film has generated a good hype and positive talk. Sampath Nandi has used those elements which stimulate the youth hormones and mass adrenalin through this film. Well, it looks like as a director and producer he has shown mettle through this film so let us see how long this season lasts.
