King Nagarjuna is an actor and till date he is on his toes doing various stints. But those who know him closely say that he need not do films for money. The reason for that is his ongoing show ‘Meelo Evaru Koteeswarudu’ in the MAA TV channel. Well, here is a statistics that will give you a better idea.
It is known that a question is being asked in MEK, every day, giving a chance to audience in front of TV sets to win a sum of Rs 10000. To this, a report states that about 20 lakh messages are received every day. As each SMS costs Rs 5, the total collection of the corresponding mobile company per day is around Rs. 1 cr. A good percentage out of it goes to ‘MEK’ camp. So, even if half of that share comes, then it touches Rs. 50 lakhs per day. On the other hand, every day on an average, out of the one and half hour program, the maximum prize money winners sitting in the hot seat of ‘MEK’ can get is not more than Rs. 6 lakhs.
That way, bare minimum of Rs. 40 lakhs is being saved just through SMS. Above this, the sponsors are there and they shell out heavy prices for that slot. As you can see, this is not an ordinary money spinner. No wonder Amitabh Bachchan bounced back to riches through KBC from his total financial crisis. As for Nag, he is reaching the next level of life and entertainment as people are getting emotionally connected to him on a large scale.
