American Football will be making its debut in India with Elite Football League of India (EFLI) season scheduled in January next year. Actor Sumanth, who has been away from films from quite a short period had turned as brand ambassador for Hyderabad Sky Kings. The Hyderabad Sky kings men's professional team slated to play in the EFLI and it will be one among twelve teams playing in the EFLI's first season. It's launch is backed by the Government of India and the Sports Authority of India. Five teams from India, two from Sri Lanka and one from Pakistan will be taking part in the tournament which is organized to promote American Football in India.

Sumanth disclosed the information on twitter. He tweeted "Happy2be associated w/ the @Skykings_Hyd as franchise ambassador. Just done w/ the 1st press conf 4 the upcoming season. #EFLI. Let's ball". Sumanth is currently starring in ‘Emo Gurram Egara Vachchu’ under the direction of Chandra Siddharth.